You never go out without nail polish, you love manicure
evenings with your friends, and have decided to make your passion come alive
through your job?
Opening a nail bar cannot be improvised. In this article,
find all our tips for starting this professional activity: from market research
to the business plan, including a marketing plan, we detail all the steps to
follow before you start. Follow the guide!
Perform Market Research of a Nail Bar
The first step to starting a nail
salon business plan is to carry out a market study to validate a business
opportunity in the planned location area.
For this, you will
need to study in detail:
·
Trends in the sector: which products and
services are in vogue?
·
The profile, consumers' expectations, and purchasing
habits: what is the typical customer profile? His budget?
·
The offer that already exists on the market: who
are your future competitors? What services do they offer?
The Market
The wellness and beauty market is experiencing a real
revival in the market, driven by individuals' enthusiasm for this sector.
However, if the market tends to increase in value, it tends
to fall in volume. This can be explained by the fact that the make massive use
of the kits offered for sale (laser epilator, manicure kit, etc.) offer
consumers the possibility of carrying out certain treatments in their home
formerly reserved for professionals in the sector.
Nail Salon Market: Trends and Projections
In this mixed context, beauty professionals tend to group by
sector: tanning, slimming, manicure, etc
Imported from the United States in the 1970s, this activity
allows in a few minutes, at a lower cost, most often without an appointment, to
show off perfect hands with more or less sophisticated nails: from classic
manicures to real ones. Works of art are referred to as "nail art".
The development of nail bars widely since the 2000s, the
development of gel, more resistant than varnish since the 2010s, has further
supported the development of nail salons. The semi-permanent varnish is
popular. So much so that most nail bars offer them directly for sale. This
activity has nothing to do with it since it represents a large part of
turnover.
Nail Bars under the Influence of Changing Regulations
The nail bars are the subject of all the legislator's
attention who seek to rule on the level of qualification necessary to perform
certain services delivered by nail salons.
The nail prosthetist carries out the embellishment and
extension of the nails of the hands and feet using well-being and comfort
techniques without a medical purpose when the nail stylist performs aesthetic
treatments called manicure and beauty of the feet.
We can nevertheless
retain that:
·
nail prosthesis (false nails) can be performed
by a person who does not hold a CA but who has followed a qualifying training
of a minimum of 105 hours (the CCP - Professional Competence Certificate)
·
nail styling can only be practiced by the holder
of a CAP, preferably completed by a Professional Competence Certificate
Open a Nail Bar: Independent or Franchise?
While it is entirely possible to open an independent nail
bar, opting for a franchise can be a reassuring option in this context of
changing regulations and uncertainty.
Indeed, launching your nail bar in a network will
undoubtedly bring you more peace of mind since you will adopt a concept that
has proven its worth and benefit from the advantages specific to the franchise:
brand awareness, suppliers already identified, economies of scale.
If you choose to launch your nail bar franchise, you will be
spoiled for choice since there is a considerable offer of brands on the market.
Finding a Room for Your Nail Bar
The next step in opening a nail bar is to find the location
of your business.
The geographical location is one of the major factors in the
development of your store and its turnover. The decision should, therefore, not
be taken lightly.
Of course, the final location of your nail bar will depend
on your business positioning. A chic nail bar with services and relatively high
prices would have every interest in being located in the city center, and why
not in an upscale neighborhood. On the other hand, a nail bar that emphasizes
low prices and speed will be more likely to see its store empty in a shopping
center.
The area required for your room will also depend on your
concept. With appointment scheduling and large leather armchairs facing an
individual desk, a luxury nail bar will require more space than a more
affordable nail bar, with a common counter and simple bar stools for that
clients to settle in.
What Legal Structure to Open a Nail Bar?
Opening a nail shop implies setting up a business and choosing
the famous legal status.
Even if this does not appeal to you, it is essential to
immerse yourself in the paperwork and study the different options to choose the
legal status that best suits your activity.
In particular, you will have to choose between
micro-entrepreneur, sole proprietorship, possibly with limited liability.
Please note that legal status choice is not without
consequence since it will impact both the company's organization and the
manager's social regime, and the company's tax regime.
It is, therefore, not a decision to be taken lightly, on the
contrary!
To help you choose your nail salon's most appropriate legal
status, refer to our guide to legal statuses.
The Human and Material Needs To Start a Nail Salon
To assess your estimated budget in your nail bar's business
plan, you will need to quantify the human and material needs necessary for the
opening of your business.
The Material Needs to Open a Nail Bar
Opening a nail salon implies having substantial equipment.
In addition to the essentials of any commercial premises (computer station,
bank card terminal, etc.), you will need to furnish the place (counter,
armchairs, tables, decoration, lighting) to make it a warm space, where you can
relax. Feels good.
You will also need to provide the necessary equipment
specific to your activity: UV lamp to dry the varnish, stock of varnish,
solvent, foot and hand cream, etc.
The Staffing Needs of a Nail Bar
When developing the estimated budget, also plan for possible
hires for your nail bar.
Be careful to respect the regulations in force on the
training and diplomas necessary to exercise this professional activity. If
possible, we also recommend that you favor people with experience or, failing
that, a real passion for the job.
Comments
Post a Comment