Harmonious colors on the walls,
large mirrors, comfortable chairs, and an attractive shop window: Your new
salon is perfect! The only thing is missing - the customers! This is the case
with many a hairdresser who opens a new shop. No matter how good his hair-cutting
skills are. How does it work with the acquisition of new customers for the
hairdressing salon? We have the best tips and tricks for you! Before setting up
this business, you must create an effective barbershop business
plan for immediate growth.
New customers must be able to find you!
So that you can successfully win
new customers, your potential customers first have to know that you exist!
That's why you have to be found everywhere - online and offline! First of all,
an absolute must is your website. Before visiting the hairdresser, customers
want to find out about prices, services, location, and opening times on the
Internet. So your website should be informative and clear. What else is popular
with customers? Online appointment booking! It is less complicated for
customers to make appointments directly online. Also, on various social media
channels, you should be present with your salon. Facebook, Instagram, Twitter,
Pinterest & Co. are conhealsidered to be the most promising platforms here.
Another hot tip: Google My Business. If you enter your salon there, your
customers can also find you on Google Maps. And of course, you shouldn't forget
the good old flyers and business cards.
Gain new clients? Draw attention to yourself!
So that potential customers don't
just happen to find you while Googling around, you have to draw their attention
to yourself! Acquiring new customers for the hairdressing salon only works if
you become active yourself. Why not organize a party to which you invite
existing customers with a companion. The chance that one of the guests will
later become a customer is high! Or you can set up a "happy hour"
where customers pay less for your hairdressing services but get to know you and
your work better. Vouchers too that your customers can pass on to friends and
acquaintances will bring you, new customers. Do you want to try something new?
How about a seminar on topics such as "Coloring your hair properly"
or "Health tips for your hair"? In this way, you are sure to arouse
the interest of your potential customers and strengthen your customer loyalty
at the same time. Or you can create QR code stickers that you distribute
everywhere and lead your potential customers directly into your digital salon.
Acquisition of new customers through advertising
Sure, in a classic way, advertising
also helps you to acquire new customers. With Google Ads, you can appear at the
top of Google Search with an ad. And with the right settings, you can also
reach your target group with it. Another plus point: You can specify a daily
cost limit and thus precisely calculate your advertising costs. But
"old-fashioned" advertising posters also bring more than you think!
Do your prospects see your ad every day while they're waiting for the bus? Then
you will also be the first hairdresser they think of when they need a new
haircut. And with monthly newsletters, you will be remembered by your customers,
and you can inform them about your latest offers.
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